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XM Gravity Indonesia

From Wikipedia, the free encyclopedia
XM Gravity Indonesia
FormerlyPT. Magnavite Group
Company typeSubsidiary
IndustryAdvertising
Founded2008; 16 years ago (2008)
Key people
Kevin Mintaraga (CEO and co-founder)
ParentWPP Group (since 2012)

XM Gravity Indonesia is one of the subsidiary company of the WPP Group,[citation needed] the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.[1][2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.[3]

History

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XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently,[when?] XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,[6] HokaHokaBento, Nestlé.[7][8]

References

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  1. ^ "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
  2. ^ "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Archived from the original on March 5, 2016. Retrieved 28 November 2011.
  3. ^ "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
  4. ^ "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Retrieved 12 July 2014.
  5. ^ McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
  6. ^ Staff Writer. "XM Gravity acquires first client in Indonesia". Retrieved 5 December 2013.
  7. ^ "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia". Retrieved 5 December 2013.
  8. ^ "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia". Retrieved 5 December 2013.