Torchy's Tacos
| Company type | Private |
|---|---|
| Industry | Food service |
| Founded | Austin, Texas, United States 2006 |
| Headquarters | , United States |
Number of locations | over 110 locations (as of 2023) |
Area served | Nationwide |
Key people |
|
| Products | Tacos |
| Website | torchystacos |
Torchy's Tacos is a fast casual taco chain based in Austin, Texas, United States. As of 2023, they have over 110 locations across 14 states.[2][1]
Torchy's Tacos initally began as a food truck in Austin in 2006 by Mike Rypka, who also serves as CEO of the company.[3][1] They began to transition into brick and mortar locations starting in 2010. Beginning in other large cities in Texas such as Dallas and Houston, from [4]there, they began expanding into other markets in Texas and in surrounding states. They do not franchise stores and there are currently no plans to do so.[2]
Their mascot is a baby devil, which came after an epiphany Rypka had.[3][4] Their slogan, "Damn Good", came from the positive feedback they received from their customers.[2] In 2019, during South by Southwest, they parachuted tacos to attendees of the festival.[5]
Torchy's Tacos was featured on season 9 of the Travel Channel series Food Paradise in 2016,[6] and again on season 11 in 2017.[7] Delish ranked Torchy's as one of the best taco spots in America in 2019.[8] In 2023, readers of USA Today ranked the chain as one of the best fast casual restaurants in the United States.[9]
References
[edit]- ^ a b c Anderson, Will (September 14, 2023). "What Torchy's boss Mike Rypka has learned in 17 years making Trailer Park tacos". Business Insider. Retrieved September 28, 2024.
- ^ a b c Kelso, Alicia (April 29, 2023). "Torchy's Tacos has stuck to its mission of being 'damn good'". Nation's Restaurant News. Retrieved September 28, 2024.
- ^ a b Gupta, Boshika (September 27, 2020). "The Untold Truth Of Torchy's Tacos". mashed. Retrieved September 28, 2024.
- ^ a b Manning, Steve (May 18, 2023). "How Torchy's Tacos Became So "Damn Good"". Restaurant Spaces. Retrieved September 28, 2024.
- ^ Wilson, Andrew; Huffman, Cody (March 12, 2019). "Austin's Torchy's Tacos rain down on SXSW attendees". KVUE. Retrieved September 28, 2024.
- ^ "Torchy's Tacos". TV Food Map. Retrieved September 28, 2024.
- ^ "epiodate.com". ww1.epiodate.com.
- ^ Livermore, Sienna (April 15, 2019). "The 50 Best Taco Spots in America". Delish. Retrieved September 28, 2024.
- ^ "These are the 10 best fast casual restaurants in the US". USA Today. July 14, 2023. Retrieved September 28, 2024.
