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This Head I Hold

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"This Head I Hold"
Single by Electric Guest
from the album Mondo
ReleasedJanuary 4, 2012 (2012-01-04)
Recorded2006
Length2:56
LabelDowntown Records
Songwriter(s)Rory Uphold, Asa Taccone, Matthew Compton, Danger Mouse
Producer(s)Danger Mouse

"This Head I Hold" is the first single from Electric Guest's debut album Mondo. It was one of the best-selling singles in France of 2012.

Lyrics and composition

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Taccone said the song was conceived as a "constant reminder that you don’t have to follow in the steps of whatever kind of culture you’re a part of or whatever your society says you should or shouldn’t do."[1] Taccone presented the demo to his friend, Brian Burton, with plans to give the song to a woman.[2] Burton, however, insisted that it was too good to give away.[2]

Music video

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On January 4, 2012, the band released a promotional video featuring the band playing the song live on stage.[3] In advance of the album's release, they released a second video built around the narrative of a talent competition and a desert expedition.[3] It was directed by Keith Schofield.[4]

Charts

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Reception

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Entertainment Weekly called it "all winking falsetto and retro swagger" that made "'hammock funk...the best new micro genre of the season."[8] The Canberra Times said the song "seems to have been designed specifically to get you on your feet."[9]

Appearances in the media

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"This Head I Hold" was used in IKEA's 2014 'Every Meal is a Special Occasion' ad.[10] The song was also used in the 2014 film Annie.

References

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  1. ^ Gotch, Kristin (May 7, 2012), "An Interview with Electric Guest". PopMatters. Retrieved February 23, 2016.
  2. ^ a b Rolling Stone staff (April 11, 2012), "Danger Mouse Reveals Why He Produced Electric Guest's Debut Album". Rolling Stone. Retrieved February 25, 2016.
  3. ^ a b Isenberg, Daniel (April 23, 2012), 'Video: Electric Guest "This Head I Hold (Version 2)'". Complex.com. Retrieved February 23, 2016.
  4. ^ IFEANYI, KC (April 26, 2012), "Keith Schofield Leads Us On A Journey Of Self-Discovery And Dancing In Electric Guest's New Video". Fast Cocreate. Retrieved February 23, 2016.
  5. ^ "Electric Guest - Music Charts". SNEP. Retrieved March 16, 2016.
  6. ^ "Electric Guest - Chart history | Billboard". Billboard. Retrieved March 16, 2016.
  7. ^ "Top de l'année Top Singles 2012" (in French). SNEP. Retrieved November 26, 2020.
  8. ^ EW Staff (May 10, 2012), "EW's Spring Playlist: Nicki Minaj, Marina and the Diamonds, Schoolboy Q and more -- stream it here". Entertainment Weekly. Retrieved February 22, 2016.
  9. ^ Lane, Jessica (04/12/2012), "fly". The Canberra Times. The Canberra Times.
  10. ^ MCCARTHY, JOHN (4 NOVEMBER 2014), "UK Top Shazamed Ads: Ikea retains the top spot with ‘This Head I Hold’ by Electric Guest". TheDrum.com. Retrieved February 23, 2016.