In August 2024, Pledis Entertainment announced that Seventeen would be releasing a new Korean language EP in the October of that year, alongside an announcement for the Right Here World Tour.[1] On August 12, the label then announced that members Jeonghan and Jun would not be participating in the tour or the EP promotions, due to Jeonghan's military enlistment and Jun's acting career in China, although both members had participated in the production of the EP.[2]
On September 13, the group revealed the first teaser for the EP, featuring a "spooky" clip of a train in a dark subway station.[3] The EP's title was revealed on September 16, an anagram for "I felt helpless", text featured in the initial teaser post.[4][5] The next day, Seventeen revealed a trailer for the record, featuring the group's members in various locations, alongside words and phrases hinting at the content of the EP.[6] On September 19, the group revealed the release schedule for the rollout, which revealed that the record would have two music videos, a Going Seventeen special episode, and a pop-up street event in Seoul.[7]
On September 30, Seventeen released music samples for each of the songs on the album, revealing that the EP would be six songs in length.[8] On October 1, the group began teasing a collaboration with American music producer DJ Khaled on the album.[9][10] The full track list was revealed on October 3.[11][12]
^이, 선명 (September 19, 2024). "'10월 컴백' 세븐틴, 프로모션 콘텐츠 예고". 스포츠경향 (in Korean). Archived from the original on September 19, 2024. Retrieved September 19, 2024.
