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London Cheerleaders Zoo Riot

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London Cheerleaders Zoo Riot
SportCheerleading and competition dance
Founded2008
Based inLondon United Kingdom
ColorsColumbia blue, white, red and yellow        
OwnerJessica Zoo
ChampionshipsBCA Grand National Champions 2014
Websitelondoncheerleaders.co.uk

London Cheerleaders Zoo Riot (previously known as London Cheerleaders Zoo Fever) are a professional and competitive cheerleading team in London, established in 2008 by Jessica Zoo. Studies in 2010 showed that 37% of schools in the UK (four in ten) offered Cheerleading as part of the physical education curriculum (figures published by the UK Department of Education in September 2010).[1] This number has only been increasing since, making the UK one of the fastest-growing competitive cheerleading communities worldwide. The London cheerleading team gained popularity with the release of a cheerleading fitness DVD in 2011, Cheerobics, and have been featured on a number of TV shows and commercials since 2008. In mid-2016, the team was renamed London Cheerleaders Zoo Riot due to a merger between Zoo Fever & Zumba Riot.[2][3][4]

Awards

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London Cheerleaders Zoo Riot hold the 2014 Grand National Champion title at the British Cheerleading Association for Dance.[5]

Publicity

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London Cheerleaders Zoo Riot have been featured on a number of UK and international TV shows, including A League of Their Own Game Changers,[6] BT Sport, Britain's Got More Talent Sport Relief and Got to Dance. The team also featured in a number of music videos including Black Kids "I'm Not Gonna Teach Your Boyfriend How to Dance with You",[7] Molly Beanland's "Real Life",[8] H&M’s Merry ‘Happy Merry’ video with Katy Perry,[9] and Andy Burrows "Because I Know That I Can".[10] Over the years, Zoo Riot has also been covered in the press for the creation of their cheerleading fitness class Cheerobics®. Features have included the Dr. Oz Show, The Mirror,[11] Daybreak,[citation needed] Grazia,[12] Cosmopolitan[13] and among others.

Location

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The London Cheerleaders Zoo Riot train at their gym[14] in Waterloo, London

References

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  1. ^ Barkham, Patrick (October 6, 2010). "Why cheerleading is booming in Britain's schools". The Guardian. Retrieved October 6, 2010.
  2. ^ "Fitness gurus behind Cheerobics and Zumba Riot team up for new project, Zoo Riot". The York Press. September 9, 2016. Retrieved December 23, 2016.
  3. ^ "#OFFICEYOGA AND MORE IN THIS MONTHS NEWS". Best Fit Magazine. December 15, 2016. Retrieved December 23, 2016.
  4. ^ "Fitness gurus behind Cheerobics and Zumba Riot team up for new project, Zoo Riot". Your Local Guardian. September 9, 2016. Retrieved December 23, 2016.
  5. ^ "Cheerleaders are 'on call' at Sport Relief finish line". The Evening Standard. March 14, 2016. Retrieved March 14, 2016.
  6. ^ "Bobsleigh and cheerleading super skills shown in Game Changers studio". Sky Sports Game Changers. Retrieved April 12, 2014.
  7. ^ "Black Kids Videos". Black Kids. Retrieved April 8, 2008.
  8. ^ "Molly Beanland 'Real Life' by Jonathan Entwistle". Promo News. Retrieved April 3, 2014.
  9. ^ "H&M Christmas advert". Business Insider. Retrieved November 23, 2015.
  10. ^ "Andy Burrows". Retrieved September 7, 2012.
  11. ^ "Cheer yourself fitter: Trying out the new Cheerobics fitness craze... with pompoms". Mirror. June 27, 2012. Retrieved June 28, 2012.
  12. ^ "Have You Tried Cheerobics Yet? We Shake Our Pompoms With ZF London Cheerleaders". Grazia Daily. Retrieved January 23, 2015.
  13. ^ "Trying out Cheerobics". Cosmopolitan. July 13, 2012. Retrieved July 13, 2012.
  14. ^ "Soho Gyms". Retrieved December 9, 2014.