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Draft:Purunity

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Purunity
FoundedJuly 19th, 2020
HeadquartersDubai
Area servedTurkey, UAE, Sultanate of Oman
OwnerSustainability Initiatives Holding
Employees100

Purunity is a water and air filtration system provider with operations in Turkey and the Gulf Cooperation Council (GCC) countries. Headquartered in Dubai, the company was founded in the UAE in 2020, and subsequently expanded into the Sultanate of Oman. Purunity employs water filtration technology developed in South Korea and certified by global standards, including the Water Quality Association (WQA), NSF and CE certifications. The company is recognized for its focus on sustainability in water filtration.

History

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Purunity was founded in the United Arab Emirates in July 2020 with the goal of providing quality water and air filtration solutions for households and businesses. It is listed as a local water filter provider and supplier by the Dubai Can initiative.[1] The company has gained recognition for its sustainable filtration technology, leveraging South Korean innovations to deliver clean and safe water, air, and service provided through its on-the-ground team. Over the years, the company rapidly grew and expanded into the Sultanate of Oman in 2022.

In the same year, Purunity had a strategic merger with Waternet, a similar service provider based in Istanbul, Turkey.[2] This merger created the largest subscription-based water and air purifier business accross Turkey and the GCC (i.e. "Waternet Group"), turning the merged entity into a regional platform.

As of October 2024, Waternet Group serves over 50,000 households across Turkey, the UAE, and the Sultanate of Oman.

Products

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Purunity provides water and air filtration products aimed at improving the quality of water and air for both household and office use. The product line includes countertop and free-standing water purifiers, air purifiers, and shower filters, all designed with a focus on filtration technology and functionality.

Countertop water purifiers

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Purunity's countertop water purifiers utilize filtration technology to remove contaminants such as bacteria, viruses, and heavy metals while retaining essential minerals. These models offer cold, hot, and ambient water options and are directly connect to the water source.

Free-standing water purifiers

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Free-standing water purifiers are designed for larger spaces and provide high-capacity water filtration. These units are suitable for both household and office environments where a consistent supply of filtered water is needed.

Air purifiers

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Purunity's air purifiers are designed to improve indoor air quality through multi-stage filtration, including HEPA filters that capture particles such as dust, allergens, and pollutants as small as 0.3 microns.[3]

Shower filters

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Purunity shower filters are designed to reduce chlorine and other impurities in water, with the aim of improving water quality for personal care. These filters help protect skin and hair from the drying effects of chlorine and other harsh chemicals.

Certifications

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Purunity's water filtration products are certified by internationally recognised organisations, including the NSF (National Sanitation Foundation) and the WQA (Water Quality Association). These certifications indicate that the products meet established standards for safety, performance and contaminant reduction. Both the Aqualis+ and Nativus+ models hold NSF and WQA certifications, confirming their efficacy in reducing contaminants in water and ensuring safe drinking water.

Design

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Purunity's products are characterized by a modern and minimalistic design, emphasizing both functionality and aesthetic appeal. The company aims to create user-friendly products that integrate easily into various environments, such as kitchens and living spaces, while maintaining high performance standards.

The Aqualis+ water purifier received the Good Design Award in 2018, highlighting its combination of functional efficiency and stylish design.[4] This award is among the most prestigious in the design field, acknowledging products that exhibit both innovation and aesthetic quality.

The Spiro air purifier has received the Red Dot Design Award in 2018, further highlighting its recognition as a quality product in the air purifier category.[5]

References

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  1. ^ "Dubai Can | Visit Dubai". www.visitdubai.com. Retrieved 2024-10-09.
  2. ^ "Waternet Su Arıtma Sistemleri | En İyi Fiyatlar | Waternet". www.waternet.com.tr. Retrieved 2024-10-16.
  3. ^ "What is a HEPA filter?". www.epa.gov. 2019-02-19. Retrieved 2024-10-09.
  4. ^ "Water Purifier". GOOD DESIGN AWARD. Retrieved 2024-10-09.
  5. ^ "Red Dot Design Award: WHA-300". www.red-dot.org. Retrieved 2024-10-09.
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