Draft:Gaia (Formerly Socially Recruited)
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Comment: What are your three best sources showing the company's notability? Chaotic Enby (talk · contribs) 16:48, 15 October 2024 (UTC)
Gaia (formerly known as Socially Recruited)[1] is an AI-powered recruitment platform based in the United Kingdom. The company specialises in using social media and search engine strategies to facilitate the recruitment process for both public and private sector organisations.
History
[edit]Gaia (formerly Socially Recruited) was founded in 2017 as Socially Recruited by co-founders Ben Keighley[2] and Gareth Thyer-Jones.[3] Initially, the company focused on using social media as a channel for recruitment, a relatively underutilised approach at the time.[4] The founders identified an opportunity to improve traditional recruitment methods, which often provided a poor experience for candidates and limited access to talent for employers.
In 2024, Socially Recruited acquired Soccialy,[5] a company known for its recruitment solutions in the education sector. This acquisition led to the rebranding of the company as Gaia in July 2024. The rebranding marked a significant expansion of the company's services, combining expertise in both commercial and educational recruitment sectors.
Services
[edit]Gaia Recruitment offers several features aimed at improving the recruitment process:
AI-powered social and search recruitment: Utilises artificial intelligence to target and engage both active and passive job seekers through social media and search ads.
Generative vacancy ads: Allows for the creation of generative vacancy ads tailored to attract specific candidate profiles.
Data analytics: Provides detailed analytics and insights to optimise recruitment strategies and measure campaign effectiveness.
Candidate experience: Focuses on creating a seamless application process to improve engagement and reduce candidate drop-off rates.
Features
[edit]Gaia offers a range of features designed to support HR professionals in managing their recruitment processes:
GaiaAttract: Uses AI to create generative vacancy ads and precision targeting to reach top talent on digital media platforms. Key features include cross-channel AI retargeting, cookieless cross-domain tracking, and AI bidding/optimisation.
GaiaPages: Provides auto-AI-built job pages with customisation and personalisation options, along with custom domain integration.
GaiaChat: Offers multiple chat options, multilingual support, and video application with analysis to enhance candidate engagement.
Market position
[edit]Gaia (formerly Socially Recruited), the AI-powered recruitment platform, has been named in the prestigious 2024 Fosway 9-Grid™[6] for Talent Acquisition, a rigorously selected shortlist designed to help organisations compare solutions and providers in the talent acquisition market.
The company was also recently named one of the UK's 350 fastest-growing companies in the 2024 Fast Growth Index,[7] ranking within the top 50. The company has also been shortlisted for the Scale-Up Entrepreneur of the Year award[8] at the upcoming Allica Bank Great British Entrepreneur Awards.
Since its founding, Gaia has experienced significant growth. The platform facilitated over 4.3 million candidate applications in 2023,[9] demonstrating a 150% increase in activity compared to previous years.
Gaia, which started with three employees, expanded to a team of 50 by 2024. The company has been recognised as one of the best tech firms to work for[10] by 2024 Culture 100,[11] with an ongoing diversification of its service offerings.
Challenges and solutions
[edit]Gaia (formerly Socially Recruited) addresses several key challenges in the recruitment industry:
Fragmentation: The platform aims to bridge gaps within the recruitment ecosystem by providing a more integrated approach compared to traditional job boards and agencies.
Outdated recruitment methods: Gaia focuses on modern, scalable solutions, incorporating digital and AI-driven strategies to improve recruitment processes beyond conventional approaches.
Enhanced candidate experience: The company prioritises improving the candidate journey, which includes reducing the complexities and inefficiencies often associated with job applications.
References
[edit]- ^ "Introducing Gaia: The AI-powered recruitment platform built to connect humans better | Onrec". www.onrec.com.
- ^ "Ben Keighley - Gaia (formerly Socially Recruited) | LinkedIn".
- ^ "Gareth Thyer-Jones - Gaia (formerly Socially Recruited) | LinkedIn".
- ^ Headworth, Andy (May 3, 2015). "Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy". Kogan Page Publishers – via Google Books.
- ^ "Socially Recruited buys TJS Education to help schools hire better | Recruiter". www.recruiter.co.uk.
- ^ "HR Software Companies | Fosway Group".
- ^ "2024 UK FAST GROWTH AWARDS | Fast Growth 50 – Fast Growth 50". fastgrowth50.com.
- ^ "London Shortlist 2024 | Great British Entrepreneur Awards – Great British Entrepreneur Awards". greatbritishentrepreneurawards.com.
- ^ "Socially Recruited acquires education sector specialists to help schools hire better | Onrec". www.onrec.com.
- ^ "Gaia Named a Best Tech Firm". August 6, 2024.
- ^ "Introducing the Culture 100 Awards for 2024". HYER NEWSROOM.
- ^ https://www.g2.com/products/socially-recruited-gaia/reviews G2 reviews
- ^ https://www.lever.co/blog/partner-feature-prioritizing-candidate-engagement/?utm_medium=partner_share&utm_source=socially_recruited&utm_campaign=&utm_content=blog Lever by Employ
- ^ https://www.peoplemanagement.co.uk/article/1884897/unemployment-falls-unexpectedly-wage-growth-continues-slow-new-ons-data-shows People Management
- ^ https://www.theglobalrecruiter.com/socially-recruited-scores/ The Global Recruiter