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One by AOL

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One by AOL
Company typeSubsidiary
IndustryMobile advertising & Monetization
DefunctSeptember 10, 2018 (2018-09-10)
Headquarters
Baltimore, Maryland, USA
Area served
Worldwide
Key people
Tim Mahlman (President)
Seth Demsey (CTO)
Number of employees
601 (January 23, 2014)
ParentAOL
Websitehttp://www.onebyaol.com/

One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices (mobile marketing).

History

[edit]

One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg.[1][2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists,[3][4][5] and went on to acquire several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[9] and the company was first listed in March 2012.[9]

On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[10]

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million.[11] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [12]

On September 10, 2018, AOL's parent company Oath 'combined' BrightRoll, One by AOL and Yahoo Gemini into a single advertising proposition dubbed Oath Ad Platforms.[13]

References

[edit]
  1. ^ Edit Staff. "Mobile Ad Firm Millennial Media Gets $16 Million Funding". gigaom.com.
  2. ^ "CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition". Technical.ly. 20 May 2013.
  3. ^ "PE HUB » Millennial Media Raises Series A". PE HUB. 19 May 2023.[permanent dead link]
  4. ^ "Millennial Media scores $15 million in Series B". FierceMobileIT. Archived from the original on 2011-01-07.
  5. ^ "Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google". AllThingsD.
  6. ^ "Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar". venturebeat.com. 23 February 2010.
  7. ^ Leena Rao (25 May 2011). "Millennial Media Acquires Mobile Data Startup Condaptive". TechCrunch. AOL.
  8. ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013.
  9. ^ a b Leena Rao (28 March 2012). "Mobile Ad Network Millennial Media Prices IPO At $13 Per Share". TechCrunch. AOL.
  10. ^ "Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves". AdExchanger. 27 January 2014.
  11. ^ "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch. 3 September 2015.
  12. ^ "AOL Completes Acquisition of Millennial Media". Nasdaq.
  13. ^ Rowntree, Lindsay (September 10, 2018). "Oath Unifies Its Ad Tech Products Under One Brand". ExchangeWire. Retrieved 26 July 2023.