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Little fresh meat

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Little fresh meat (simplified Chinese: 小鲜肉; traditional Chinese: 小鮮肉; pinyin: xiǎoxiānròu) is a Chinese Internet buzzword used to describe handsome young men. It is most commonly used to refer to male celebrities, particularly rising stars.[1][2]

Positive impact

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Star power and commercial value

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This term has been widely used as a selling point by Chinese entertainment agencies in defining a star,[3] and often helps the star in gaining more fans.[4]

Box office

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Lu Han, lead actor of Fighter of the Destiny

Films featuring "little fresh meat" have done well at the box office, in return for some of these films' low production cost. This is due to the devout fanbase of the stars.[5] In particular, the media coined actor Lu Han's massive influence among his followers as the Lu Han effect, which helped achieve high ratings for the television drama Fighter of the Destiny in spite of poor reviews from critics.[6]

Diversification of label

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The popularity of "little fresh meat" has allowed the media to create new representations of male beauty on screen, thus diversifying the type of characters portrayed by actors in television and films. Males who possess delicate and feminine features are no longer met with contempt or ridicule.[7]

Negative criticism

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High salaries

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William Chan, one of China's most popular young stars

It has been reported that the high salaries demanded by some "little fresh meats" have caused a detrimental impact on film profits.[8]

Unprofessional attitude

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Some of the "little fresh meats" have often been criticized for their lack of acting skills, causing their films to receive negative reviews and online backlash.[8] Li Yifeng was panned for not mastering the Beijing dialect for his role in Mr. Six, and received criticism for winning the Best Supporting Actor award at the Hundred Flowers Awards, which sparked a "Popularity vs Talent" controversy.[citation needed]

Other common unprofessional behaviour exhibited by "little fresh meats" include getting stand-ins to replace them in certain shots. Due to their popularity, they also tend to juggle multiple projects and do not give adequate time for each role, instead hiring stand-in look-alikes to replace them in shots that do not require close ups.[8]

Quality

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In the media

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Empowerment of women

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The phenomenon has contributed to the rise of girl power. Women have always been used as an object of appreciation, but now men are also receiving the same treatment. Feminist Lü Pin said: "I think the phrase is a symbol for the possibility of diversification. In the past the mainstream was old men [dating] young women, but now matches of people of different ages are being accepted."[citation needed]

As the term "little fresh meat" has been used by women to express their desire/hunger for young, good-looking men, a psychologist stated that it is a progress for women to recognize their sexual needs and self-gratification in the otherwise restrained society in China.[3]

Comments by entertainers

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Chinese Swimmer Ning Zetao said that he wouldn't want to be called a piece of little fresh meat. "I don't like this nametag," he said.[citation needed]

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The popularity of the "little fresh meat" has also resulted in a change in beauty and cosmetic companies, which have increasingly begun to use young male celebrities to endorse their products instead of female celebrities.[10]

People associated with the title

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Yang Yang, lead actor of popular series Love O2O

See also

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References

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  1. ^ a b "Top 10 young-faced male celebrities in China: Forbes". China.org.cn. 15 May 2015.
  2. ^ "Little Fresh Meat". South China Morning Post. 28 January 2016.
  3. ^ a b "Why Are Women in China Obsessed with 'Little Fresh Meat'('小鲜肉' 'Xiao Xian Rou')?". Women of China. 9 October 2016.
  4. ^ a b "PLA Daily slams 'little fresh meats' for portraying soldiers on TV". People's Daily. 26 November 2016.
  5. ^ "'Fresh meat' gets young fans rushing for the latest movies". Shanghai Daily. 31 May 2015.
  6. ^ "New TV drama 'Fighter of the Destiny' looks to take advantage of 'the Lu Han effect'". Sina Corp. April 20, 2017.
  7. ^ "How 'Little Fresh Meats' Are Winning China Over". Sixth Tone.
  8. ^ a b c d e "Twilight of the pretty boys". China Daily. 21 November 2016.
  9. ^ "Box office bubble". Sina. 9 August 2016.
  10. ^ ""Young Fresh Meat" Men in China the New Face of Women's Beauty Products". The Nanfang. 15 July 2016.
  11. ^ "Li Yifeng: China's tastiest piece of 'fresh meat'". Sina. 3 August 2016.
  12. ^ "Voices cry out in terror over Chinese 'Star Wars' ambassador Lu Han". Sina. 4 January 2016.
  13. ^ "4 gorgeous Little Fresh Meats who are the top Chinese Flower Boys". DramaFever. 16 November 2016.
  14. ^ a b "鹿晗领衔2014娱乐圈最受欢迎的十大人气小鲜肉". Sina. 5 June 2016.
  15. ^ "How 'Little Fresh Meats' Are Winning China Over". Sixth Tone. 7 August 2016.
  16. ^ https://m.enterdesk.com/bizhi/44545-252523.html. {{cite web}}: Missing or empty |title= (help)