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Pikabu

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Pikabu
Type of site
Social news
Available inRussian
FoundedAugust 1, 2009; 15 years ago (2009-08-01)
Country of originRussia
OwnerAlexey Nechayev
Founder(s)Maxim Khryashchev
URLhttps://pikabu.ru/

Pikabu (Russian: Пикабу) is a social news website from Russia with an emphasis on user-generated content, where users can submit links, images, gifs, and videos which will then be voted by the community.[1][2][3] It was founded on August 1, 2009 by Maxim Khryashchev to create a website similar to Reddit.[2]

As of February 2023, Pikabu was the 22nd most visited website in Russia and the 283rd most visited website in world, according to Similarweb.[4]

History

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The name of the website comes from the children's game Peekaboo.[1] The site was created based on a modified free Digg-like software.[5]

The Pikabu trademark was registered on July 25, 2016.[6]

Since September 2022, the site has been owned by the company of Alexey Nechayev, founder of the New People political party.[7][8]

Site overview

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The site works on the principle of user-generated content. Users can post and comment on content that can be text, as well as images, gifs, and videos.[1][5][9] Comments on Pikabu are infinitely branching.[10]

Users can also cast positive and negative votes on a post or a comment, and depending on its score it can appear higher or lower on the site.[2]

Registration on the site is required to post and comment, viewing the site (except for NSFW content) is available for everyone.[2]

Monetization

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Pikabu earns money from advertising posts, which are marked in a special way and fixed at the top of the page, as well as from referral tags to external links.[11] An advertising system with targeting is being developed, the introduction of paid accounts is not currently under consideration.

Pikabu also earns money from selling tickets to concerts, theater, sports and children's events. The Tickets project on Pikabu was created with the support of White Label.

Controversies

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On June 8, 2016, Roskomnadzor included a post on Pikabu with mock instructions "on how to turn into a fire fairy" from the animated series "Winx Club" in the Unified Register of Banned Sites.[12]

On November 8, 2017, the site was blocked by the Ministry of Information and Communications of Kazakhstan on the territory of the country due to a post on the resource, which recommends reading the book "Strike of the Russian Gods", which is recognized as extremist in the country.[13][14] On November 10, after the administration of the site removed the relevant content, the blocking was lifted.[15]

In February 2022, businessman Yevgeny Prigozhin filed a lawsuit in a Moscow court against the owner of Pikabu after articles about his then-hidden connection to the Wagner Group.[16] The lawsuit is not available for publication under the law of 22.12.2008, No. 262-FZ (Article 15, paragraph 5).[17][18]

In early March 2022, the unencrypted user data of more than four million visitors to the site was discovered to have been leaked - 1 million of which were publicly available. The Pikabu website administration confirmed the data leak.[19][20][21]

On September 29, 2022 it became known about the change of ownership of the portal, the new owner was Altair Media. Experts estimated the deal at 1 to 2 billion rubles.[22][23] The news of the sale immediately hit Pikabu itself, with the post gathering a lot of negativity: the top mostly included comments in which users said goodbye to the site. Alexei Nechaev, the founder of Altair Media, and the press service of his New People party denied any involvement in the deal.[24][25] Maxim Khryashchev remained general director until September 1, 2023. After that, Maxim Khryashchev, founder and CEO of Pikabu, announced his resignation from the company.[26][27][28]

On July 24, 2023, the site administration announced another update of the site, which affected the general system of evaluations and rating, which led to mass dissatisfaction of the resource users.[29]

See also

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References

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  1. ^ a b c "Коллекционеры дорогих картинок Кто делает "Фишки.net", Pikabu и "Я плакалъ": исследование "Медузы"". Meduza (in Russian). Retrieved 2023-04-01.
  2. ^ a b c d "Reddit по-русски: как сделать главное пользовательское сообщество Рунета". Журнал РБК. Retrieved 2023-04-01.
  3. ^ "Russian TV airs video game as Syria war footage". BBC News. 2018-02-26. Retrieved 2023-08-16.
  4. ^ "pikabu.ru Traffic Analytics & Market Share". similar.com. 2023-04-01. Retrieved 2023-04-01.
  5. ^ a b Khasanshin, Danil (2016-04-25). "Мы можем привлечь внимание общества или даже помочь найти лекарство от рака". vc.ru (in Russian). Archived from the original on 2017-11-10. Retrieved 2023-04-01.
  6. ^ "Товарный знак «pikabu» — заявка, свидетельство, классы". 2019-02-22. Archived from the original on 2019-02-22. Retrieved 2024-10-02.
  7. ^ Билык, Кирилл (29 September 2022). "Компания депутата Госдумы купила "Пикабу"". Rusbase (in Russian). Retrieved 2023-04-01.
  8. ^ ""Альтаир Медиа» купила ООО «Пикабу"". Хабр (in Russian). 29 September 2022. Retrieved 2023-04-01.
  9. ^ ""Пикабу" — один из самых популярных сайтов в Рунете — внезапно купила компания, созданная главой прокремлевской партии "Новые люди" Алексеем Нечаевым. Вот что мы знаем об этой сделке". Meduza (in Russian). Retrieved 2023-04-02.
  10. ^ Очкова, Лена (2015-12-07). "Как отображать древовидные обсуждения в вебе". vc.ru. Archived from the original on 2017-11-10. Retrieved 2023-04-02.
  11. ^ Andrey Frolov (2016-09-28). "Развлекательный сайт «Пикабу» решил зарабатывать на внешних ссылках вместо дополнительных баннеров". vc.ru. Archived from the original on 2017-11-10. Retrieved 2017-11-09.
  12. ^ "Роскомнадзор заблокировал инструкцию по «превращению в фею огня» - Газета.Ru | Новости". 2021-02-26. Archived from the original on 2021-02-26. Retrieved 2024-10-02.
  13. ^ "В Казахстане заблокированы Ozon и другие сайты книжных магазинов - Аналитический интернет-журнал Vласть". 2017-11-09. Archived from the original on 2017-11-09. Retrieved 2024-10-02.
  14. ^ "Блокировку "Пикабу" и популярных книжных сайтов объяснили в МИК РК - новости интернет–индустрии | Tengrinews". 2017-11-10. Archived from the original on 2017-11-10. Retrieved 2024-10-02.
  15. ^ "Восстановлен доступ к Пикабу, Ozon и Ficbook - МИК РК - новости интернет–индустрии | Tengrinews". 2017-11-10. Archived from the original on 2017-11-10. Retrieved 2024-10-02.
  16. ^ "Информация по делу № 02-2599/2022". ОФИЦИАЛЬНЫЙ ПОРТАЛ СУДОВ ОБЩЕЙ ЮРИСДИКЦИИ ГОРОДА МОСКВЫ.
  17. ^ Р. И. А. Новости (2022-02-16). "Пригожин подал иск на Bellingcat* и владельца «Пикабу»". РИА Новости (in Russian). Archived from the original on 2022-03-12. Retrieved 2022-03-12.
  18. ^ "Евгений Пригожин признал, что в 2014 году создал ЧВК Вагнера. Раньше он судился с теми, кто связывал его с наемниками". Meduza (in Russian). Archived from the original on 2022-09-26. Retrieved 2022-09-26.
  19. ^ "[утечка 1.091k] Слив базы пользователей Pikabu". Хабр (in Russian). 2022-03-05. Retrieved 2024-10-03.
  20. ^ "Произошла утечка базы данных пользователей сайта Pikabu". 2022-06-30. Archived from the original on 2022-06-30. Retrieved 2024-10-03.
  21. ^ "Администрация сайта Pikabu подтвердила утечку данных — «Хакер»". 2022-03-09. Archived from the original on 2022-03-09. Retrieved 2024-10-03.
  22. ^ "«Пикабу» — один из самых популярных сайтов в Рунете — внезапно купила компания, созданная главой прокремлевской партии «Новые люди» Алексеем Нечаевым. Вот что мы знаем об этой сделке — Meduza". 2022-12-04. Archived from the original on 2022-12-04. Retrieved 2024-10-04.
  23. ^ https://web.archive.org/web/20230206040844/https://vot-tak.tv/novosti/12-11-2022-zombilend. Archived from the original on 2023-02-06. Retrieved 2024-10-04. {{cite web}}: Missing or empty |title= (help)
  24. ^ "В «Новых людях» опровергли причастность лидера партии к покупке «Пикабу»". 2023-04-19. Archived from the original on 2023-04-19. Retrieved 2024-10-04.
  25. ^ "Компания-владелец Sports.ru купила «Пикабу» — Соцсети на vc.ru". 2023-04-14. Archived from the original on 2023-04-14. Retrieved 2024-10-04.
  26. ^ "Основатель и гендиректор «Пикабу» Хрящев объявил об уходе из компании". Коммерсантъ (in Russian). 2023-09-01. Retrieved 2024-10-04.
  27. ^ "Основатель «Пикабу» Максим Хрящев покинул проект | Rusbase". 2023-09-02. Archived from the original on 2023-09-02. Retrieved 2024-10-04.
  28. ^ "Основатель «Пикабу» Максим Хрящев покинул компанию — он руководил ею 14 лет — Медиа на vc.ru". 2023-09-01. Archived from the original on 2023-09-01. Retrieved 2024-10-04.
  29. ^ https://web.archive.org/web/20230825104455/https://dtf.ru/life/1980588-na-pikabu-v-postah-i-kommentariyah-stalo-otobrazhatsya-kolichestvo-plyusov-vmesto-obshchego-reytinga
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